There are two different types of Twitter Takeover. Twitter Amplify Pre-roll allows your brand to place pre-roll video ads on content from 15+ categories of pre-screened brand-safe publishers.Īmplify sponsorships allow you to sponsor videos from a specific publisher, like Google does in this video from Leylah Fernandez. The ad will also show in the Who to Follow suggestions and in search results.Īs well as being labeled to show that they are Promoted, they also include a Follow button. It targets users who don’t already follow your brand and can help grow your business’s Twitter following.įollower Ads are displayed in potential followers’ timelines. Here’s an example of a Carousel Ad from Mitsubishi Canada:įormerly known as Promoted Accounts, this type of Twitter ad allows you to promote your brand’s entire Twitter account. Carousel Ads: Include up to six horizontal swipeable images or videos.Twitter Live Ads: A promoted livestream.Moment Ads: A curated collection of Tweets that allows you to tell a longer story.The video will loop if it is under 60 seconds. Video ads: Like the example from Oreo above, these include a single video.Text Ads: Look like a basic Tweet, with no additional media components.Source: Ads come in various formats that incorporate different types of media. But they are labeled as an ad: they will always say “Promoted” in the lower left-hand corner. Like ordinary Tweets, they can be liked, retweeted and commented on. What’s different is that an advertiser is paying to display the content to people who are not already following that advertiser on Twitter. Types of Twitter ads Twitter Promoted Adsįormerly known as Promoted Tweets, Promoted Ads on Twitter look a lot like regular Tweets.

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